
Altria: Defying Odds with Steady Returns Amid Declining Smoking Rates
Altria has successfully navigated market challenges through strategic price hikes, cost cutting, and share buybacks, despite declining cigarette shipments from 103.45 billion to 70.34 billion sticks from 2019 to 2024. While domestic market share fell from 49.7% to 45.9%, Altria’s strategies have