Bajaj Auto has unveiled a new line of electric scooters under its famed Chetak brand. The latest series, known as the ’35 series’, consists of three distinct models: 3501, 3502, and 3503, showcasing the company’s dedication to innovation in the e-scooter market. Impressively, the Chetak e-scooter has claimed the title of market leader with a robust 27.6% market share.
The pricing for these new models is set at Rs 1.27 lakh for the 3501 and Rs 1.20 lakh for the 3502, both based on Bengaluru’s ex-showroom rates. Anticipated delivery dates for the 3501 are late December, while the 3502 is expected to hit the streets in January. The price of the 3503 variant will be announced in due course.
As part of its ambitious plans, Bajaj Auto aims to penetrate numerous international markets, with hopes to export the Chetak e-scooter within six months. Significant interest has been noted from countries including Spain, Brazil, and Bangladesh.
The new Chetak model comes equipped with advanced features like a navigation screen, digital document storage, a music player, Bluetooth connectivity, speed locking, and theft alerts. The innovations in the ’35 Series’ reflect Bajaj Auto’s strategy to capture the tastes of younger riders with state-of-the-art technology and a neo-classic aesthetic, solidifying its leadership in the electric two-wheeler sector.
Revolutionizing the Electric Scooter Market: Bajaj Auto’s New Chetak ’35 Series’
Bajaj Auto, a leader in the automotive industry, has taken a significant step towards electric mobility with the launch of its latest electric scooter series under the iconic Chetak brand. The ’35 series’, featuring models 3501, 3502, and 3503, is poised to enhance the company’s already prominent position in the rapidly growing electric scooter market.
### Key Features of the Chetak ’35 Series’
The new Chetak models incorporate a blend of traditional aesthetics and cutting-edge technology. Key features include:
– **Navigation Screen**: Provides real-time traffic updates and route guidance.
– **Digital Document Storage**: Users can securely store important documents digitally.
– **Music Player**: Enhances the riding experience with integrated audio options.
– **Bluetooth Connectivity**: Allows users to connect their smartphones for hands-free calling and music streaming.
– **Speed Locking**: Ensures that the scooter can be restricted to safer speed limits, catering to new riders.
– **Theft Alerts**: Increases security and peace of mind for owners.
### Pricing and Availability
The pricing strategy for these models has been carefully crafted to attract a broad audience. The ex-showroom prices in Bengaluru are set as follows:
– **Chetak 3501**: ₹1.27 lakh
– **Chetak 3502**: ₹1.20 lakh
The eagerly awaited Chetak 3501 is scheduled for delivery by late December, while the 3502 is expected to be available in January. Details regarding the pricing of the 3503 variant are still pending.
### Market Expansion Plans
Bajaj Auto has ambitious plans to expand its footprint internationally. With an eye on export markets, the company aims to introduce the Chetak line to countries such as Spain, Brazil, and Bangladesh within the next six months. This move demonstrates Bajaj’s commitment to not only lead in the domestic market but to also make a significant impact globally.
### Trends in the Electric Two-Wheeler Market
The electric two-wheeler segment has seen a surge in demand due to increasing environmental concerns and a shift in consumer preferences towards sustainable transportation options. With a current market share of 27.6%, Bajaj’s Chetak model is leading this charge and is well-positioned to capitalize on these trends.
### Pros and Cons of the Chetak ’35 Series
**Pros:**
– Competitive pricing for electric scooters.
– Advanced technological features that cater to modern users.
– Eco-friendly approach aligns with global sustainability trends.
**Cons:**
– Pricing may be on the higher side compared to some budget electric scooters.
– Initial availability may be limited to select regions, particularly Bengaluru.
### Conclusion
Bajaj Auto’s new Chetak ’35 Series’ marks a significant advancement in the electric scooter market, combining innovative features with a robust design. As the company prepares for international launches and addresses the growing demand for eco-friendly transportation, the Chetak series may redefine urban commuting for the younger generation.
For more information, visit Bajaj Auto.
